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In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. During the 1950s, the trademark green-red-green web, which is derived from the saddle girth, becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury. In 1990s, Gucci is relaunched to global renown through a groundbreaking mix of tradition and innovation.
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