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Maurice Barouh taught his son Jack the essentials of watchmaking — patience and a dedication to quality. It was an education in both the business and the craft of the industry, a lesson which Jack combined with his own interest in design. Jack's watches garnered great attention from the Latin American market because of their innovative designs. Jack's knowledge of the mechanics involved in watch production gave him the tools to focus on both construction and style. However, the company owners believe that the company must stay up-to-date in terms of fashion so that they can maintain the competitive edge that sets them apart from other brands in the industry.
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